SONIC MASALA: Q: What's Better Than Denim? A: MORE Denim!

Thursday 19 August 2010

Q: What's Better Than Denim? A: MORE Denim!

PRESS RELEASE>>> Double Denim Records is a new 7" label and blog based in London and the split between Blackbird Blackbird and Paopao is its first release. The blog and label is the collaborative effort of Jack Thomas (thisaintnodisco) and Hari Ashurst (Prizes). The blog launched just over two months ago and has already attracted a strong following and link backs from Pitchfork, Warren Ellis, Delicious Scopitone and more. The remit is to post daily about bands that haven't been covered before. All posts are accompanied by work from upcoming photographers.

No harm in a bit of back slapping - so check out the blog (but not more than you check out ours of course...), and check out what Blackbird Blackbird is capable of below!

Blackbird Blackbird - So Sorry, Girl

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About

It was early on a Sunday morning at ATP - A Nightmare Before Christmas 2009. After downing a fair few, at 4am we decided to cook a curry. It was during the consumption of this drunkenly delicious breakfast treat that we decided to actually do something about the music we talk about all the time.

So we started a blog – and Sonic Masala was born. Now into its seventh year, the blog has spread out to call both Australia and the UK its home (and the rest of the world), and has expanded to include gigs, festivals and a record label under its black umbrella. Come on, eat the noize.

If an mp3 is up here, it's because we have been talking about it, and think the whole world needs to know more. It's there to give you a little taste. Then, if you like, check out the band live and spend all your hard earned cash on their records. If we've posted up an mp3 of your stuff and you're not too keen on the idea, let us know and we'll happily take it down pronto.