Georgia Swan Can't Win

Led by Sam Sundos, The Sundelles combine the west coast vibes of their California roots with the loneliness of the East Coast which the band now calls home. Sundos formed The Sundelles, the name a nod to Phil Spector girl groups, in garages all over southern California.

The band wrote and recorded the songs for their debut album, Georgia Swan, in early 2010. This is the first time that their sound has crawled out of the garage, steering away from their lo-fi contemporaries and creating something lush, spacious, and polished; a sound that Sundos had been chasing since the founding of the band.

'Can't Win' is the first cut of the album, and has Matty McLoughlin from the Soft Pack playing lead guitar. It is an exercise in harnessing the purity at pop.

The Sundelles - Can't Win

I Wont Go Down With This Soft Ship

Did you like the headline? A play on a Dido lyric - how so droll... I have a soft spot for Dido anyway, but that is for another time and place. Im here to thrust upon you The Soft Pack's newie, 'Gagdad', a epic (for them) jam supposedly about a sinking ship. Its on a 7" that you can only get on their tour dates, half of which is a co-headlining act with the inimitable Kurt Vile. This kinda sucks for us here over the pond, but at least we get to hear this track, which is slower, a little moodier, and pretty damn good.

NB. My friends (and now you, faithful Sonic Masala-ers) know my passive aggression towards The Soft Pack, and are thus perplexed at this post. It is because I like them on record - I think their brand of garage rock is quite good - but they will be forever marred by what can only be called an insipid, lacklustre performance at last year's Breeders curated All Tomorrow's Parties. I preferred to eat a corn cob and chat to some Heartless Bastards at the merch stand, which was cool and infinitely more worthwhile. That said - this song is good. SO enjoy!

The Soft Pack - Gagdad