The Rube Goldberg Variant - whereby a deliberately over engineered machine performs a simple task in a complex way, generally through a series of orchestrated chain reactions - has been around for some time, whether we are playing the board game Mouse Trap, playing with dominoes, watching Wallace & Grommit, even in Audi ads. The (admittedly ho hum) band OK Go have given it a shot for their song This Too Shall Pass. It is fucking brilliant - and great that there are elements kept in the final cut to highlight that this was far from the first time they had attempted to get everything working right. And its not that bad a song either...
Also, for another clip, they try their hand at computer Solitaire-style animation...
OK Go - WTF? from OK Go on Vimeo.
These guys know how to make rad film clips all right. Now, how to teach them to match it with rad music...
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