Im always filled with trepidation whenever a new band is given glowing accolades by the likes of Q magazine and Artrocker. These once-biblical musical tomes are now often behind the times, showcasing acts that fail to be anything more than pale imitations of greater bands of yore. Or are just plain shit. So Im happy to say that White Noise Sound live up to the hype, which I should have guessed seeing as their debut self titled album was produced by Sonic Boom from Spacemen 3 and Cian from Super Furry Animals. The sound is so steeped in My Bloody Valentine/Jesus and Mary Chain/Spacemen 3 musical tropes that its hard not to think of those bands' seminal masterpieces, especially Spacemen 3's output. (NB - its eerie to think that only a week ago I was listening to Play With Fire with renewed vigour, just for this release to come across my desk). White Noise Sound are very accomplished at tiptoeing along the tightrope of aggressive distorted white noise and ethereal dreamlike psychedelics, therefore marking themselves at the forefront of the true shoegaze acolytes.
You can check them out yourselves tonight at the Brixton Windmill, before they head off to spend February touring France and Belgium. And as White Noise Sound have honed their live stage chops supporting the likes of Spectrum, The Warlocks and Super Furry Animals of recent times, this is a prime opportunity to see what will in all probability be an awe-inspiring set up as close as possible - dont miss out.